Category Archive

There’s nothing like an extended period of underemployment to get you thinking about who you are, what you’ve done and what you want to do. I also recognise that I’ve met an awful lot of new (to me) people in the last year or so, many of whom aren’t intimately acquainted with what I’ve done. Many of these people have come to me via the Tuttle Club/Social Media Café and I know they’d love to help me get more work, so especially for them, this is the story so far.

I started out in the theatre, training at the Guildford School of Acting and spending the next couple of years in traditional actors’ roles - behind bars, on building sites and temping - oh and an audition and show here and there

The lure of tech called me aside and I got into databases, data analysis and what we then called “programming” - what’s a developer? This led me back into education and a degree in Computing & IT at Surrey University.

My industrial placement was at the Audit Commission, which I joined after graduation working in research, information and, latterly, knowledge management. By the end I was responsible for the redesign and rebuild of the intranet and internet sites, focusing on a common information architecture between the two and working with people to set up offline Knowledge Networks across organisational boundaries.

Since then I’m been working as an independent consultant specialising in how people in organisations communicate with each other and with their stakeholders, particularly how the might do that using internet technologies. Around the same time I was introduced to blogging and which extended for me over the years into photo-sharing, audio and video work - check through the archives here to see some of the high- and low-lights.

In the last few years my focus and interest has become refined in the use of social media and I’m now mostly interested in how online interaction can help build offline relationships and vice versa. I’ve done this in a range of assignments as consultant, trainer, facilitator, mentor and content producer.

I’ve become adept at helping people understand how social media and online social networking can be used in their personal and organisational context. As a near obsessive early adopter (I was one of London’s first podcasters in 2004), I have a strong understanding of how social technology and the network effect come together as a powerful tool for organisation and productivity. What I have that is unusual is an ability to translate what I and my friends have been doing for years into something that makes sense in your world/

So I’m now looking for more opportunities, specifically in training, mentoring and consulting for individuals and small teams, preferably within medium to large organisations (500+ employees) especially those interested in using a combination of social media to achieve a specific business benefit.

I’m doing a workshop intro to social media for a client at the end of the month and they just sent me through a draft agenda - mine is just one in a series that they’re doing at a two-day staff event. On the agenda mine is entitled “Libraries gave us power” I had no idea what this was a reference to, so I asked and was told that they’d given all the workshops names from song lyrics (mine was apparently from the Manic Street Preachers or some similar popular beat combo - perhaps they think I’m Welsh?) Anyway they also asked if I had a lyric that I’d prefer and so, of course, rather than thinking it through for myself, I asked my outsourced brain, aka my twittermates, to come up with suggestions for me.

They did not let me down.

benayers @lloyddavis anything by 50 Cent. Check out thisis50.com and you'll see why. His ppl utilize social media in a big way. (See buddylube.com) about 1 hour ago from web reply to benayers

Whatleydude @Lloyddavis - Jailhouse Rock? Something from Hotel California? How about 'I remember when rock was young...' ? about 1 hour ago from txt reply to Whatleydude

stml @lloyddavis "With a little help from my friends?" about 1 hour ago from web reply to stml

londonfilmgeek @LloydDavis" My fingertips are holding onto the cracks in our foundations, and I know that I should let go, but I can't." Kate Nash about 1 hour ago from twitterrific reply to londonfilmgeek

Ronna @LloydDavis Wouldn't a euk number be most 'authentic'? about 1 hour ago from web reply to Ronna

lewiswebb @lloyddavis How about McFly's "it's all about you"? about 1 hour ago from web reply to lewiswebb

billt @LloydDavis Paranoid Android? about 1 hour ago from twhirl reply to billt

johndodds @LloydDavis he's too sexy for his shirt? about 1 hour ago from web reply to johndodds

londonfilmgeek @LloydDavis "Up, down, turn around Please don't let me hit the ground Tonight I think I'll walk alone I'll find my soul as I go home" NewOrd about 1 hour ago from twitterrific reply to londonfilmgeek

londonfilmgeek @LloydDavis "I'm your only friend I'm not your only friend But I'm a little glowing friend But really I'm not actually your friend But I am" about 1 hour ago from twitterrific reply to londonfilmgeek

londonfilmgeek @LloydDavis " Ihave a secret to tell From my electrical well It's a simple message and I'm leaving out the whistles and bells" about 1 hour ago from twitterrific reply to londonfilmgeek

emmalwallace @lloyddavis "My connection ain't thick, dick" De La Soul may be a little risqué? about 1 hour ago from twhirl reply to emmalwallace

giagia @lloyddavis Bridge Over Troubled Water? about 1 hour ago from web reply to giagia

londonfilmgeek @LloydDavis "yup yup rabbit yup yup yup rabbit rabbit bunny jabber yup rabbit bunny yup yup" Chas & Dave about 1 hour ago from twitterrific reply to londonfilmgeek

londonfilmgeek @LloydDavis "You know the rules and so do I A full commitment's what's I'm thinking of You wouldn't get this from any other guy" anon ha! about 1 hour ago from twitterrific reply to londonfilmgeek

JofArnold @LloydDavis - Big it up Digg-stylee by coming on to Dare by the Gorillaz: http://tinyurl.com/y55pdv Get the crowd standing on their seats! about 1 hour ago from web reply to JofArnold

TigersHungry @lloyddavis I would like to throw in my 2 cents and second the chas and dave selection. about 1 hour ago from twitterrific reply to TigersHungry

jopkins @lloyddavis go for "the one and only" and power fist to it 44 minutes ago from web reply to jopkins

londonfilmgeek @LloydDavis "Boom! shake-shake-shake the room Boom! shake-shake-shake the room" 42 minutes ago from twitterrific reply to londonfilmgeek

Ajpegg @LloydDavis bebo-pa-loola, perhaps? 42 minutes ago from web reply to ajpegg

Rebeccacaroe @lloyddavies "I'm the one that you want" - an oldie but a goodie [like you and me]

billt @LloydDavis because we're watching you - sometimes it isn't paranoia! 38 minutes ago from twhirl reply to billt

londonfilmgeek @LloydDavis "Nervous you need a drink tired you need a lift you feel on the brink maybe you need new tits" - Social Life - Iggy Pop 38 minutes ago from twitterrific reply to londonfilmgeek

audio @LloydDavis You could go for "Simply The Best", but it's all a bit David Brent! 37 minutes ago from web reply to audio

jopkins @lloyddavis elevation/U2 is a favourite for motivational ppt numbers 33 minutes ago from web reply to jopkins

dungeekin @lloyddavis: cheesy, but how about from "We Are the World" - 'When we stand together as one'... 33 minutes ago from web reply to dungeekin

dungeekin @lloyddavis: Or: "Everybody's talking at me, I don't hear a word they're saying" 32 minutes ago from web reply to dungeekin

dungeekin @lloyddavis: ''Let's Work Together" - full lyrics here: http://tinyurl.com/2v5m4n 31 minutes ago from web reply to dungeekin

audio @LloydDavis don't be silly, that's just not a good idea. 31 minutes ago from web reply to audio

Ronna @LloydDavis I don't know, there's a certain degree of analogy with 'When I'm cleaning windows', and it would be memorable and wake people up 30 minutes ago from web reply to Ronna

londonfilmgeek @LloydDavis "I think he'd like to have been Ronnie Kray But then nature didn't make him that way" Blur 30 minutes ago from twitterrific reply to londonfilmgeek

emilicon @LloydDavis Option: 'If you make sure you're connected, the writing's on the wall' from 'Connected' Stereo MCs¿ 29 minutes ago from txt reply to emilicon

londonfilmgeek @LloydDavis "Pussy pussy pussy pussy pussy pussy walk" Iggy pop again 26 minutes ago from twitterrific reply to londonfilmgeek

mike_ohara @lloyddavis "come on over to myspace, hey you, we're havin a party..." 26 minutes ago from web reply to mike_ohara

solobasssteve @LloydDavis if you're going for an inspirational future-web talk, you could try 'talking about a revolution'... 25 minutes ago from twitterrific reply to solobasssteve

JofArnold @LloydDavis - can't you imagine auditors strolling on to Dare? I can - it'd be awesome! 19 minutes ago from web reply to JofArnold

dungeekin @lloyddavis: Cool - I'm still thinking about possibilities, watch this space. 19 minutes ago from web reply to dungeekin

Suw @LloydDavis: Just get him to play the Flumps music. That should set the tone properly. 13 minutes ago from twhirl reply to Suw

emilicon @LloydDavis Oh right, I don't know, I don't watch TV so really not with the program on adverts, thankfully. 12 minutes ago from web reply to emilicon

johndodds @LloydDavis "Beyond our normal boring stuff" is the perfect title. 5 minutes ago from web reply to johndodds

Dungeekin @lloyddavis: Eureka! The Co-Operation Song from Sesame Street! http://tinyurl.com/2jacpj 2 minutes ago from web reply to dungeekin

Phew! I think some people got confused some way in and thought we were looking for music to play, but that’s the way these conversations go. So I think I’ll go with @stml’s suggestion which I’ll expand a little to “I get by with a little help from my friends” thanks James, I owe you one! But there are some other great suggestions in there - I’d love to try “Rabbit” and “Paranoid Android” might have been particularly appropriate for this audience if not the subject matter.

Thank you everybody for contributing - another twitter crowd-sourcing legend for the books.

OK, this is one for those living more than half way up the island of Great Britain but less than three-quarters of the way up. My twitter and seesmic buddy, William Tildesley is providing an opportunity for Social Media folk in the North-West of England and South of Scotland to come together in a Tuttle-ish kind of a way. In Penrith. Frankly, it’s fairly straightforward to get a bunch of hungry, chatty geeks together for coffee and croissants in this huge metropolis. I think Will’s got great guts doing it up there on his home turf - I wish I hadn’t waited until I was twice as old as he is to pull my finger out and do stuff.

They’re going to be at:

The Narrowbar Café
13 Devonshire Street
Penrith, England CA11 7SR

on Saturday 29th March from 1pm

Sign up on the upcoming page and follow along with what William’s doing on his new startup blog

The picture is from my last visit to Cumbria which I realise was two years ago next Wednesday - and it was snowing. Obviously. I hear it’s sometimes a bit warmer than that.

At our first prototype meeting, I perceived a tension between the people who were interested in making a profitable business and those whose interest was solely in the community possibilities and opportunities for collaboration. I came away unsure of what legal structure would work best - a traditional shareholder-owned limited company or a non-profit company limited by guarantee. I’ve been thinking about it a lot since then.

On the same occasion I said something along the lines of: “What I want to create is a platform that enables people to create value for themselves.”

The inspiration for this comes from the tech world - CP/M & MS-DOS, the IBM PC, the Internet, the Web, Amazon Marketplace, Craigslist, Ebay, Facebook - what they all have in common is that no matter how they get paid for or how they’re organised, or whether or not they make money for their inventors, they have also given other people the opportunity to create new relationships, markets and businesses that weren’t possible before (btw, I use big examples so that people will recognise what I’m talking not because I think our little project will be on that scale.)

I want everything we do to in some way support people doing cool stuff on their own. I don’t think we have to own *every*thing and I certainly don’t want to create a walled garden. We’ll get a lot more done by creating the conditions for people to

So turning back to the legal structure, the choice seems to come down to a limited company (or a partnership) which exists to create value for it’s shareholders (or partners) or a company limited by guarantee which exists to… well do whatever we decide it should do - I think it should serve the needs of people interested in Social Media in London - if that’s not too wooly (or too specific) - but I’m open to suggestion. There was broad agreement that limited by guarantee was the right route for us but the aim and purpose does need to be boiled down to something that expresses what we want and allows us (as a group) to do as much good as possible.

So if that is sorted, my mind then turns to the structure of this business. I’ve always talked about the three bits - café, learning, working. But that might not be all we want to do together - other ideas for services have come up in meetings too. Can we make the Tuttle Club our base platform? With no direct services except to facilitate cool stuff happening. Then the first cool thing it does (quickly) is to set up a Social Media Café or perhaps the café space, a learning space and a workspace could each be individual, but co-located businesses. And then it can do other things too as they arise. Or am I making it too complicated?

Let’s talk about this at the next prototype - but there are many who aren’t able to join us there so let’s do it in the google group as well.

I’ve been reflecting on some of the social media work I’ve done over the last year and seeing where I might improve my offering. The model piece of work that I’ve sold to people has gone as follows: “You tell me you want to have a go at this new fangled social media mularkey, but you don’t know where to start. So I’ll start for you and show your people what I’m doing. We’ll start off with me doing everything but my involvement will taper off as your team’s involvement increases and by the end of the project, you’re folk will be doing it all for themselves.”

Great. Sold. But….

What has actually happened is that people have had some great blogs from me (natch) but there hasn’t actually been much change in what they do, the comms teams I’ve worked with have liked the idea but as long as I was doing it *for* them it was too easy to sit back and continue to say “Yes, that’s nice, I wish I was able to do that”. I think there’s still a space for doing live-blogs of events as discrete pieces of work, but more ongoing stuff needs to be done differently.

So I’m looking for a better model. And over coffee with Jonathan Laventhol of Imagination I understood what it might be. He said to me “You need to sit on your hands more” And he’s absolutely right. Just as when you’re helping someone to learn to drive it’s not good to keep grabbing the steering wheel, I think there’s much more value that I can offer as a non-doing coach or catalyst for action.

In their excellent book on decentralised networks, The Starfish and the Spider, Ori Brafman and Rod Beckstrom talk about the difference between two roles that Julie Andrews made famous.

“In The Sound of Music, Maria enters a dysfunctional family, teaches the children a valuable lesson, convinces the father to pay attention to his kids, and shows the family how to get along. Likewise, Mary Poppins visits an equally (albeit charmingly) dysfunctional family, gets equally adorable children to behave, urges equally clueless parents to pay attention to their kids, finds equally effective ways for everyone to get along, and sings equally catchy tunes.”

“At the end of The Sound of Music, though, Maria, after falling in love with the children and the father, sticks around. It’s obvious that from now on she’ll be the one running the show. Mary Poppins, on the other hand, chim-chim-in-eys right out of London. It’s not that Mary Poppins has a fear of commitment. From the very beginning, it’s clear that she’s come to do a job. Her job is complete when the family can thrive on its own. Once she accomplishes her goal, she rides her umbrella into the sunset.”

I’ve tried both models, but like Mary Poppins, I’m much better as a catalyst. Going in, making change happening and moving on to where I’m needed more, rather than working my way up, establishing an empire and sticking around for the long haul.

Then I saw Seth Godin writing about Digital Coaches

“What’s a digital coach? A freelancer (individual) who usually works with entrepreneurs, small groups or companies to teach them how to dramatically improve productivity or market presence using technology. For example, a digital coach might hook up your cell phone to be more powerful or teach you how to use blogs and Facebook to connect to your audience.”

I think for me it’s a totally bottom-up approach - aimed at individuals inside and outside organisations who want to beef up their personal productivity using web 2.0 and social media tools. They might have a social media project hat they need to contribute to, but would also generally benefit from catching up with what’s arrived in the last year or so and someone to help them think it through in their own personal or business context. The focus is on enhancing productivity, preferable in simple, measurable ways.

When I’ve mentioned this to people, some have said “Wow, yes please” and others have said “Oh, I kind of thought that’s what you did already” So I think it’s probably right.

Photo credit: conner395 on Flickr licenced with cc-attribution

Our first little flashmob was quite a success in my view. It certainly showed me that there were people ready to turn up and talk about stuff. It also suggested to me that we need to follow a two-track approach for now.

I’m going to continue to write (as and when I have the space and time) a formal business plan to help communicate more clearly and completely what it is we are doing and to help people understand why they might want to put money into it. I want to get as much feedback and input from others into that as possible so I’ll be blogging about it more regularly from now on as well as organising face to face sessions.

In addition, I think it’s worth trying to keep prototyping and move slowly from the dormobile model towards the travelling circus model. For those who haven’t seen my presentation on this, I characterised the first phase of prototyping as a VW camper van where we just hang out essentially wherever we can find somewhere to park for the afternoon. The travelling circus is a bit more formal - it’s where we would have a venue that remained the same for a period, perhaps up to a month, before we moved on. So how might we do that? From the start people have been suggesting that we should just find somewhere to “squat” but ideas for actual places to do this have been thin on the ground.

Now, though, courtesy of the sterling persistence of Lee Thomas (londonfilmgeek) we’ve got a couple of initial sessions booked in the upstairs dining-room at (Norman’s) Coach and Horses in Greek Street (corner of Romilly St, opposite Kettners). To say the least, the place does have some media history. Far less significantly it was where we had the recent Seesmic Dinner.

We’ll be there from 10.00 to 13.00 on Friday 1st February though the landlord would no doubt welcome you staying on for a later lunch and drinking in the bar for the rest of the afternoon if you really can’t tear yourselves away

I’ve put a simple page on the wiki for sign-ups - just so that people know who else is coming.

Right, so I’m now on the look out for more places like this and I thought I’d blog the requirements and what’s in it for the venue and see who out there might have have somewhere we can use or at least see whether you can come up with suggestions of places to approach.

What the venue gets - people, punters, customers, you know, dosh-givers - especially at those times that are usually a bit slow. More people drinking coffee and eating cakes, sandwiches and other geek comestibles (erm… I suppose I mean beer here, especially on a Friday lunchtime). Moreover the people it brings in are well-connected and quite influential in their own circles. And we’re generous - if you give us nice things like wifi and electrickery, we will say nice things about you. Don’t forget that when we say nice things, we say them quite loudly on the internet (a global network of interconnected computing devices), where they stick around forever getting clumped together with other nice things and thus bringing you warm fuzzy goodness - the kind of warm fuzzy goodness that encourages cash out of people’s wallets and into your till.

Our requirements - we’d like a space please that we can, however temporarily, call our own. It’s great if it can be demarcated in some way (a separate room, those three tables, etc.) and we need free open wifi (if you don’t have this, we can talk about how we can help you set it up) and access to electricity points. Errr.. that’s about it, really. Anything else, I think we can work around.

Know anywhere like this? Own anywhere like this. Let me know - my contact details are up at the top of this page.

This started out simply as a post highlighting a slightly charming picture of my mother walking at Alton Towers, with her mother, and sticking her tongue out at the camera (held by my father, I presume). But looking at it in flickr and thinking about the people involved got me into thoughts about tagging and sociability.

Electronically-stored, people-generated, collaboratively-organised metadata enhances sociability - that’s why tagging has been so hot (or cool - which is it? It can’t be both. Can it?) We get to make serendipitous discoveries of a certain class of social object because of this shift in metadata management. Fantastic.

I was speculating tonight that since so much conversation about such objects is in a question and answer form, the certainty provided by attaching metadata could reduce in some way the possibility for social interaction around a well tagged artefact. When, Where, Who, Why are all frequently asked questions.

But looking at this picture, it’s easy to see that while metadata would be useful, a fascinating conversation could still ensue around this photograph, if it had just been, say, plucked from an old biscuit tin when my mother (she’s on the left) was helping her mother (on the right) to sort out some junk “Oh look at us!” “When was that then?” “Oh it’s Alton Towers” “Yes the day your father got a flat tyre and had to change the wheel” “So how old was I then?” “Look at you, sticking your tongue out. Oh you must have been 18 because you weren’t married there” “I don’t know, didn’t we have Lloyd with us that day?” “No it was definitely before he was born - you’d just got engaged, I think” “Oh do you remember that dress?” “Yes, I got it off Mrs Winters who lived up at the Cotteridge, it was too big for her Janet and you said you wouldn’t dream of wearing that colour, but you do seem to be wearing it…” on and on and on - believe me, I’ve been listening to these conversations all my life (though I should point out that I have no idea whether any of this is true or I’ve just made it up).

No matter how much metadata had been captured about this photograph, the conversation would still have happened and still been as rich - another re-inforced bond between mother and daughter. The bit about “When was that then?” becomes superfluous, but there may well be other details that either or both the participants had forgotten… or not.

I dunno, just in case we ever were getting sceptical about the value of tagging…

So in the previous post I went on (and on) about relationships online and off-. The next point is that we seem to have grown up with a prejudice that online relationships are “not as real” or “not as good” as those we create offline.

While I am prone to this myself, when I think about it, it turns out to be piffle - people are people and the way we relate to each other doesn’t deteriorate as a matter of course just because we do it online. Some people behave very badly to others online, in ways that they wouldn’t dream of doing “IRL” but I’d argue that most of us now have more than one solely online relationship which is every bit as good as some of those that we have with people we see every day. And what is interesting, and I’ve noted before, is that online activities enhance relationships that began offline and vice versa. The distinction is disappearing, but I think that while things are still blurry, at this stage of our learning about relationships mediated by technology it’s a good time to look at some of the dynamics of how we get things done in this environment.

As well as Online/Offline, there are two other dimensions that I think are important to look at. These are the Formal/Informal and Group/Personal axes. We’re more used, I suppose, to thinking about the informal/formal axis in the context of the group, but I see both in my personal, individual life too (though there it can be easier to think about it as what’s conscious and unconscious). I don’t like gratuitous use of 2×2 matrices any more than the rest of you, so I hope you’ll forgive me, but I think it’s worth thinking about this space.

One of the first things I notice when thinking about this is that on the one hand social software is bringing more of a focus on the informal lives of groups (organisations, businesses if you like) while it brings a kind of formality at the individual level, by simply codifying our relationships, making things explicit that before were just understood - turning huge chunks of our personal lives into data (which by the way still doesn’t seem to belong to us - but that’s a whole other VRM kettle of fish - and I’m glad brains like Doc’s and Adriana’s are working on it).

However, that’s just another diversion from the story. Phew. The real point is what we can see when we extend the 2×2 to a 2×2x2 (cue: strangers in the night) with online/offline as the third axis.

In a purely offline world, think about how new stuff happens. I have an idea one morning, maybe in the shower, it percolates up out of my unconscious in a formal-ish way, maybe I write something down but perhaps I just take it in my head to work. Around the coffee pot, or the water cooler, I have a conversation with people and mention my idea. “OMG,” somebody says, “that is awesome, I’ve been thinking about just the same thing” - (OK, so this doesn’t *always* happen, often people have more interesting things to talk about, like their cat’s arse) “and what we could also do is X, Y and Z”. “OK,” I say, “let’s get together later and talk it through” So we do, and we work it out and we come up with a really cool way of expressing it and it gets adopted as part of the way we do things around here (or a ‘pro-see-dure’ if you are a dork).

In the purely online world, there’s a similar process. “Ping! Idea!” (personal/informal) write on blog (personal/formal-ish), a few people comment, create a google group or suchlike, knock up prototype, show it to friends (group/informal), come up with neat way of inviting new people in - bang - it’s an every day part of the web that we suddenly can’t do without (group/formal).

When the online/offline distinction gets blurry, the group/informal space is the interesting one, but unless we work for YaGoogleSoft, or are willing to sell our souls to Starbucks, we don’t have a wifi-enabled space to meet and chat around the coffee machine, dropping our little ideas into the conversation and seeing where they might end up. So the Tuttle Club idea is to create a physical space for the rest of us to play around with the offline counterpart to the read/write web and online social networking and to see what happens when (at least in this city) we have somewhere to facilitate that online/offline bootstrapping for a whole group of people who have little in common yet except that they’ve seen the social media light (and that, if we’re lucky, will be tomorrow’s story).

David Lynch wants kids to learn TM in schools - I wish I could embed this, but I’ll have to send you via a link instead.

.

(disclosure, this vid was shot for friction.tv by my erstwhile partner in crime Debbie Davies - how *does* she find them?)

Anyway, puts me in mind of this…

and of course this…

Really enjoying “pre-alpha” access to seesmic.com the new kid on the lifestream block courtesy of Loïc LeMeur. It’s a closed group for the time being and feels nicely diverse and international which makes a good change from the usual West Coast dominance. Halley Suitt’s french cracks me up as much as it did at the first Les Blogs.

The basic premise is like twitter, only in video - there’s a public timeline of new clips. Some are long and dribbly, some are short and snappy. There are lots of tests and mumbling into mics and stuff - good wholesome early day play stuff.

What Loïc’s done that’s really smart is that the outputs can leak even though the actual application is not available beyond 150 of us. So I can share a URL with you - here’s me & my ukulele. In fact, when I post a new clip this happens automagically through my twitter stream as I’ve shared my details with them. His other masterstroke is to do a daily video summary - how hard its this and how much buzz does it generate? Why don’t more startups do it? Why am I not doing it?

There are 3 options for providing video - you can share a YouTube clip, you can record using a webcam, or you can supply a .flv file. My webcam stuff has been frustrating because I can’t get the sound to work particularly well. I sound as if I have a serious lisp - whereas you all know that I actually have quite a trivial little sibilance problem… The audio ain’t great from the great MacBook iSight unwashed either, so I’m imagining it has something to do with the encoding at seesmic’s end.

So the uke clip was an experiment in getting round this by making a quick video on my camcorder capturing straight to my hard disk, quick editing & encoding as .wmv, uploading to blip.tv and then taking the resulting .flv and uploading to seesmic. Any suggestions on shortcutting this that don’t involve me buying new hardware or software are welcomed - I haven’t had a good experience yet with Riva the .flv encoder that is supposed to do the job of converting from .wmv to .flv I want to be able to do it quickly - that’s kind of the point.

There are some annoying things in the interface still. Though they’re getting fixed by the hour. I just saw Loïc twitter for example that profile pics are now working properly and sure enough they are I had some initial difficulties because I chose a weird user name - it all got sorted very quickly and patiently by Johann the tech guy.

Also as it’s such early days I don’t know what should work and what shouldn’t. Of course I’m willing to put up with pretty much anything. I can’t get YouTube vids to work in the seesmic screen, I have to watch them on youtube.com and some .flv uploads have stalled for me too. The buffering settings seem to need tweaking - it doesn’t download enough before starting to play so that it stalls too frequently.

It brings home for me again that you have to use these things to really grok them. If you just see someone else’s outputs, whether it’s seesmic, twitter or blogs it’s quite difficult to understand what’s going on. Let’s hope it’s open for more people soon. The really interesting behaviours will emerge I’m sure when we’ve loads of people playing. We’re still regularly finding new applications for twitter for example and I’ve been on that for nearly a year.

It seems that London’s opera critics think that Sally Potter’s Carmen is, well, a bit crap. I can’t comment, I haven’t seen it yet - but I still love the blogging and videoblogging over on the ENO’s mini-site. A couple of the critics have been a bit sneery about the whole 2.0 angle on this but I think they’re missing the point - the show may be gimmicky (err.. I don’t think opera folk call it a show, but you know what I mean) but the blog isn’t - I really think it’s taken a big step in a new direction for the Arts, opening up the creative process and the backstage, as the production progressed, rather than filming a fly-on-the-wall and then stitching it all together later. This shows up “what *were* they thinking?” as lazy rhetoric - you could have seen what they were thinking by following the site. The real question for the critics is “if they’ve been talking about what they’re going to do for so long and in such detail, why did the bits you don’t like in the production come as such a surprise to you?” and why weren’t you writing something about it back then?

I really hope that the ENO has the courage to keep that material up and to carry on with this experiment now and into future - it adds a layer of interestingness before you see the show as well as afterwards - it’s icing on the cake. As I say I haven’t seen the show, so I don’t know if this is an occasion to peel the icing off and give the cake to the dog or whether this is professional critics talking out of their arses again. Now is the time for the Carmen folk to get the conversation really going - fight back or surrender, doesn’t matter which, but say something.

The thing is that critics are part of the problem with opening up performance to a wider audience. The good news is that their power is diminishing as we gain the opportunity to hear people we know and trust talk about what they like and don’t like. I much prefer getting recommendations from my friends and I look forward to seeing some ordinary people’s reaction to Carmen, people who don’t have any prejudice against ENO and don’t already have a fixed opinion about how this opera needs to be done in London today.

I went to a C4 Education screening last night entitled “TV is dead?” My answer - read my blog (two years ago! - funnily enough about the same time as I started thinking about blogging for theatre) The bit in the programme where, if I’d been at home, I’d have been shouting at the telly, was when someone from the Beeb trotted out the old line that in future, as media professionals, they would be the people that we could trust to sift out the crap. NO, BBC, STOP! I don’t want your opinion on what’s crap and what’s not, I want you to make excellent programmes that no one else can make. More “Dr Who”, “Comics Britannia”, “Windscale”, “The Mighty Boosh” (oh God! *More* Storyville, not less!!!!) and fewer animals stuck up trees and celebrities who can’t tap dance.

Phew!

I really liked that younger people were included in the debate in a fairly unpatronising way, though friends and other regular readers know what I think of panel sessions.

Missing from last night was any recognition that the internet is about social interaction not content delivery (just like TV has always been) and so you should be concentrating on making stuff that people want to interact around rather than worrying about how they get it and whether everyone’s paid exactly the right money (whole other rant on that one - tell us straight - how much money gets spent on protecting rights? - how much more or less is it than the amount of money you currently lose to “piracy” - how much more money might you actually make if you weren’t so tight arsed about it all - *hint* watch Radiohead very carefully)

Also missing was any glimmer of understanding that advertising might not work any more. The real question here is “TV Advertising is Dead?” And it comes in two parts - 1. People don’t want to be interrupted or fed commercial information any more, they want it self-service and 2. The current advertising sales model is based on pulling the wool over the eyes of advertisers with extrapolations from sample audiences - what happens when you (and they) start to get real audience numbers in real time based on actual attention data from your viewers/subscribers in a form that makes comparison with other online media forms more like-for-like?

Well, more like I have some compassion for him - but “I have compassion for the fool” sounds like something Martin in the Simpsons would get punched for saying (more Simpsons later).

I went to the Frontline Club last night, actually, thanks Euan for reminding me that I *paid* to go to the Frontline Club and hear Andrew Keen speak about his book what he wrote. I got to meet Richard Sambrook and Graham Holliday and had a quick drink and catch up with Euan afterwards so it was worth it actually.

Andrew is a man who clearly gets something out of being (metaphorically) beaten up by one half of the audience while the other half looks on, amazed and puzzled by the rage of their usually rational fellows. I couldn’t help thinking that this is probably a situation Andrew has found himself in again and again. I felt very much like I was watching an unconscious videotape of the world according to Andrew Keen aged four and a half. He behaves like a picky child. “Don’t want this. Don’t want that. Don’t…. want” So, to save you from reading his book or paying to feed him in some other way, let me summarise what he doesn’t like:

community
libertarians
democracy (he spits the word “democratisation” when he reads from his book)
hippies
Dave Winer
people ’stealing’ stuff on the web
people having the chance to ‘criticise’
people making economic choices
free markets
state regulated markets
anonymity
humility
Glen Reynolds
Tim O’Reilly
Jeff Jarvis
foocamp

By the way, when I asked him the question “So what *do* you want” I included liberty rather than libertarian - yes I do know the difference, but I’d slipped into troll behaviour too - I’m not immune to it, that’s why I have compassion for him.

He said that he wants “an information economy that reports objectively and employs trusted and respected professionals”.

Other classic quotes:

“Who am I to say that people in China shouldn’t blog”
“Journalists should be more arrogant”
“If you’re being paid and someone is editing you, then you’re a professional journalist”
“I don’t like the idea of humility”
“Tell me a blogger who’s better than Polly Toynbee”

stop. sniggering.

The story I took away is that he went to foocamp and got the wrong end of the stick. From the reports I’ve seen, foocamp does not represent what the majority of us are doing on the web no matter how much Tim O’Reilly would like it to. Its exclusivity goes against all of the openness that makes our experience here worthwhile. foocamp’s greatest contribution is the Barcamp movement which was created in reaction to it. Does Andrew know what Dave Winer looks like when he gets mail from Tim?

When Euan called him a troll, and then asked him if he knew what that meant, he said “No”. I said “Liar” I kinda hope the mic picked it up, though that’s not the behaviour I aspire to.

Struggling with my conscience, I whispered to Adriana next to me “How do you handle trolls offline without resorting to physical violence?”. The Simpsons, of course, has the answer - Treehouse of Horror VI - The Attack of the 50ft Eyesores in which Homer steals a giant donut from a collossal Lard Boy advertising statue prompting Lard Boy and several other promotional likenesses come to life and terrorise Springfield. Lisa asks an ad man what to do - he explains that the advertisements need attention to stay alive and so aided by a nifty jingle performed by Paul Anka, the townsfolk’s attention is ironically drawn away from the misbehaving mannekins who all fall down dead.

Tom Coates thinks Andrew should go on the naughty step. My positive experience of parenthood has come from encouraging the desirable, ignoring the undesirable, and getting them in the kitchen making some donuts.

Sorry for using his shock tactics to grab your attention, but as I rode home from listening to the troll, Andrew Keen, I realised there was something I could agree with him on:

He says Web2.0 is just a mirror for our culture and society.

I see a new-found confidence, optimism and freedom. I see happiness and laughter. I see a breathing out, a loosening of the belt, a relaxing, a kicking off of the shoes. I see humility and humanity. I see maturity.

He sees threats, groundless criticism, a loss of authority. He sees immaturity and people making outrageous statements in order to gain attention. He sees selfishness and self-centredness. He sees confusion, stealing and interference.

You look in the mirror and you see what you are.

More in the morning…

Still musing on the fear of “dark forces”, “bad people”, shifts in power, and similar trivia.

In sorting out the Podcast Archive I listened again to Johnnie at “Blogging, A Real Conversation” from 2 years ago. He started with something like this video (though we didn’t have Youtube in them days).

Johnnie used it to illustrate the illusion of authority. I guess I’m surprised at how many people are still yet to acknowledge their Ceaucescu moment.

One of Dave Winer’s best bits of advice is “zag to their zig” and that’s what I’m trying to do with the Café. Just when it seems that *everyone* in the entire world is getting into online social networking, I want to open a coffee shop and help people meet each other face to face.

There have been suggestions that we use another space to get started. I don’t understand the reasoning for this, so can someone please explain? The space is more important to me (at the moment) than the group. We have loads of ways of meeting up already - I’m talking about meeting the needs of that group in a novel way rather than extending the group, although I’m sure that better facilities will draw new people in.

Thanks everybody for your thoughts on the Communal Vision - do carry it on, but let’s also start talking about how much it will cost.

I’ll be writing on the wiki later but I’ve got to go out now to report on a drop-in centre for young people for the Surrey PCT blog

I just created an archive page for podcasts stretching back to the beginning of 2005. I’m a little shocked at how many I did - it was a bit obsessive at times wasn’t it?

I can’t find a copy of the very first one from 31/12/04 or the pre-podwalk podwalk so if you’ve got one lying around, please let me know.

Charles Frith (one of my fave twitter buddies btw) writes about two types of people Cold War survivors who see the world as black and white, good and evil and behave guardedly online with spy-like pseudonyms and ‘Post-Coldies” who are more comfortable with a zillion shades of grey and who let it all hang out.

It’s a difference that Helen also touched on in her thoughtful post on social media

Charles also points out that post-coldies don’t mind their friends meeting up, whereas the others will do anything to keep “different” areas of their life separate, even to the extent of lying to their “friends”. No wonder there’s such drama at weddings & funerals.

You won’t be surprised to hear that I feel very much at the post-coldie end of the spectrum but I’m not sure that the Cold War hostilities are the source of this separation, more that these are another manifestation of the same thing - the ancient tussle between what it means to be an individual and what it means to be part of a group, whether that group is at the level of 1:1 relationships, household, village, city, nation or continent (not to mention, planet, which is a whole other metaphysical adventure in itself).

I think another way of putting it is to say that some people are most comfortable getting their rules or boundary conditions from the group and others who are most comfortable setting their boundary conditions themselves. To each of these, the other’s behaviour can seem threatening and dangerous. I would argue that the former lead to more rigid behaviours while the latter lead to more flexible opportunities, but I’m aware that I may have a blind spot around this… and of course we’re talking about preferences, not necessarily hard-wired characteristics.

Ha ha, an example has just sprung to mind. This post is going to be a bit rambly. There are people who will tell you that a post needs a beginning middle and an end, a meaningful title, a relevant illustration and well-constructed tags. Tough shit - this is my blog and I make the rules.

In this context, I’m also thinking a lot about my facebook friending. Whenever there’s a conversation about social networking, sooner or later, Dunbar’s number is quoted - usually people describe it as “the limit to the number of real relationships one person can have” or something equally vague. It’s 150 and it’s more complicated than that description, but I’m thinking, OK, I have more than 150 friends on facebook, what does that mean in the context of Dunbar’s number? Specifically there seemed to be a paradox that although I was over the “limit” there are still a whole bunch of my friends and people with whom I have fairly intimate business and personal relationships who aren’t even on Facebook, let alone “friended” by me.

What I’m thinking at the moment is that I have, until now, (and in common with the cold war survivors) tried to manage groups of up to 150 people in my head - that’s why it feels so difficult! Of course 150 isn’t a limit on the number of people you can know, it’s really a limit on the number of people you can have meaningful relationships with without resorting to further rules and socially agreed boundaries.

So compartmentalising isn’t in itself “a Cold-War thing” or even “a bad thing” it’s a way of keeping our groups of relationships manageable. What online social networking does is to highlight that compartmentalising goes on, that people compartmentalise in different ways and allows for an external representation of a much larger number of my relationships than before which allows you to understand or infer (perhaps correctly, perhaps not) what my rules and boundaries are.

Of course this is probably all covered in Anthropology 101 but I much prefer learning from experience.

Lloyd’s of London - someone pointed out to me the interestingness of someone with my name thinking about opening a coffee shop in this town. (groan)

What it’s not - Some folk have zoomed in on co-working, shared workspaces for freelancers, hotdesking etc. Others have latched onto the club angle. Neither are wholly what I’m after though let’s see what we can do to help both. My motivation is to provide a space for things that are already going on or which would be happening more frequently if there was a cheap(er) easy alternative to an endless round of nero/starbucks/republic. Play and chat comes first, work will be an add-on. I want to write about this more later.

More Yin - talking (with Jason Bates) about why not just join an existing private members club - they’re too yang - sharp, cutting, thrusting, hot, male - I’m after a more fertile, supportive, soft, creative, female space - stop that sniggering at the back!

I’m really pleased to see that people have mentioned things that they’d be willing to pay for other than coffee and the sheer joy of each other’s company

Photo credit: Uploaded by TheLawleys on 14 Mar 05, 3.15AM BST.

I just want first to distinguish this from the events that Chris has facilitated through Social Media Club. I am involved with Social Media Club in London, and what I’m talking about might well be a place to host Social Media Club (or even Social Media Cafés!) and I love both concepts - but neither are what I want to talk about here - I’m talking about a place, not an event.

Phew! Perhaps I’d better start again…

This comes from a number of conversations I’ve had with people in London about having a place to meet, hook up, get groups together, socialise, train people, co-work etc. I blogged about something in a slightly different context about 3 years ago and the idea has been frothing in my head for a long time. I’m thinking of a confluence of the creative, tech and entrepreneurial tribes who are currently gathering around social media and online social networking. I’m talking about the kinds of people who are regulars at Coffee Mornings, Open Coffee, Social Media Club, Chinwag Live.

So far it’s as concrete and as fluid as this:

We (whoever we are - the united socialmediatistas of hereabouts) acquire a space that we can use for the above-mentioned types of activities. It might be laid out as follows (though do not get hung up about physical orientation, upstairs/downstairs front/back doesn’t matter as much as the ideas of separate spaces for different activities).

Ground floor is open to the public, a café style space with good coffee, tea, snacks, fussball, space invaders and the like - maybe the odd plate of eggs bacon chips and beans. Plasma screen shows a rolling twitter timeline from all our mates. An alternative to constantly having to find somewhere to meet up and have coffee and a place where people love you using the wifi.

First floor (don’t get hung up on the physical orientation, just a separate space) is for members & guests. Not a posh exclusive (male) type of private members club (you know where I mean), but something softer, gentler, more suited to creative & geeky types than just to the thrusting entrepreneur. Facilities are flexible meeting rooms, desks and co-working spaces and more exclusive lounging, chatting space with coffee & tea. It’s a bit quieter up here.

Second floor (again really just another separate space) is for media production - podcasting & video-blogging equipment for hire - soundproofed studios, maybe some helpful techies to guide the uninitiated.

Questions:

Why? Why not take an existing institution and warp it into what we want? Now that we are, just, starting to see that there’s a group of us interested in the same things, I think it would be good to have a place of our own.

When? I may be biased by the number of people I mix with who don’t keep normal office hours but I think this is an all-day & evening thing, though possibly not at weekends?

Where? London, I’m pretty certain, but where is our spiritual home? Soho, Shoreditch, South Bank? Somewhere that doesn’t start with ‘S’?

Who? Who will come, who will be members, who will use which facilities? I’m starting a group in Facebook to guage interest and carry the conversation forward. Also what kinds of people do we need to make it happen - property development, deal-makers, investors, staff as well as potential members and customers.

What? Salons, open spaces, meeting (verb), meetings (noun), training, improvising, podcasting, eating, talking, working, collaborating, farting about, other activities with no predefined or explicit purpose, interesting pursuits. What else?

How? Yes.

More questions please - and answers if you have them.

[UPDATE: If you want to help, there's now a wiki for you to scribble on and a Facebook group to join.]

Mike Butcher put a note out this week (after, as he said, Helen Keegan told him to stop talking about it, and just do something) inviting folk to Brunch Bites (yet another extension of the Xbites brand) at the Breakfast Club Soho and about 10 of us turned up. It was another pleasant way of getting to say hello to people. I managed a nice chat with Steve Bowbrick (the waxwork stalker) which was augmented by Luke Razzell after a little while. Luke has just started Blog Friends which I see Scoble just said is in his top 10 Facebook apps, pretty cool.

I also topped up on my face-to-face time with technokitten who is really getting into her stride blogwise - so much interesting stuff going on in the mobile marketing area.

Another reminder that we really need a nice cafe/meetingspace/club for social media/2.0 types but I need to stop talking about it and do something.

I made a set of pictures I took at the second Hallam Foe screening.

Observations:

1. Looking at Jamie & Sophia in these pictures really shows you how much they were acting their socks off. Just at a physical level, for example, in the film, it is quite clear that she’s an older woman, but here they look about the same age.

2. I need a new camera, this one is fine for whipping out and taking shots of London’s rubbish, but it can’t cope with the conditions and so some of these were too crap to post. All round I’m getting a bit tired of using shit equipment. Please Father Midsummer, can I have a new MacBook, a 3-chip videocam with flash memory not tape & a Digital SLR?

3. Having said that, the grainy quality of some of them reminds me a) (nostalgically) of prints from a 110 instamatic and b) the rougher cut of the film we saw before.

Update: I see that the movie is to be shown on the opening night of the Edinburgh Festival - kewl!

I’ve so many posts that haven’t even made draft yet, just bubbling away in my head. Maybe listing them here will halp. At least it’s got me away from Pinkerton my Facebook pet Greybit. He’s less than an hour old, but at level 6 and loves fighting level 7 spiders and mantises and stuff.

Anyway, in the pipeline…

Interesting2007 (oh god, there’s a whole sub-blog of its own in there)
Events and conferences in general (following Lee’s thoughts on the subject & Johnnie’s riposte)
Facebook addiction (something about evolving and expanding objects of sociability, probably a link to Jyri)
Social Media Club (what we’ve done so far, what we’re going to do next) COME ON THURSDAY
How can I get more time to write and *talk* about what I think
Me playing my uke & singing (there have been requests)
Some of the interesting people I’ve met recently (at interesting and elsewhere)

Fingers crossed.

Photo by: tim_d (Tim Duckett)

I enjoyed helping out again at VNU’s second Blogs & Social Media Forum on Tuesday. I decided to twitter rather than live-blog here today. You’ll find the first one here in my twitter archive and it goes through to here 48 tweets later

I ran a (rather frenetic and noisy) speed networking session so everyone had the opportunity to spend at least 3 minutes with at least 5 new people. I then held an open space which came up with conversations on real work, monetizing social media, the dark side of social media, using it in academic situations such as teaching in a business school and what being a metaverse evangelist really means. As I was busy being challenged in the same way that Johnnie is when holding a space I only really got to take part in Euan’s conversation about real work, but others have blogged their experiences and reactions: Marie Howell, Robin Hamman, Roo Reynolds and Fiona Blamey.

At the end of the Skill Share last week, I asked three participants to reflect on what they’d got out of the day. Here’s the video:

I shot lots more footage in the sessions - that’s still coming through the sausage machine

David Dixon is founder of The Phone Room, a call and contact centre specialising in telephone fundraising for not-for-profits and ticketing for arts organisations. I’ve been talking to David for a while about blogging and social media in this context and he invited me along to help record a “Skill Share” day last week where he and his colleagues were meeting with people from sister companies in the Netherlands, Spain, Sweden and Germany to talk about their common experiences and how to improve their effectiveness.

The day kicked off with presentations from David and Daryl Upsall who heads up the Fundraising Company in Spain. Here are my lightly edited notes from these presentations.

David Dixon - How do we enhance voice fundraising in the age of new media

Note this is “voice fundraising” not just about telephones or whatever device you might happen to be using to convey your voice such as: web, e-mail, mobile voice, mobile web & wap, sms, vismail, affiliate marketing, VOIP (and associated services), social networking, user generated content, MMORPGS such as Second Life.

There’s just been a conference about charities using Second Life - one of the main speakers is from Oxford University which has bought an island in the space. There’s also been a sponsored walk in aid of the American Cancer Society - it’s like temporary emigration - they are very real and people spend money on them, lots of big companies are setting themselves up there.

So we face a big threat - not so much in Spain, but further north. If you listen to calls you see that nearly everyone is very old - over 65 probably - the reason for this is that they were recruited by direct mail. Most of the donors in britain are acquired through direct mail. This is changing, but not that quickly. The effect of mass direct mail is under threat from both generational (older people dying, younger people not responding to direct mail) and technological change (the move to online) and the marginal rate of return is reducing all the time.

When direct mail started, you had to be very stupid not to get a good response, but as time goes by the quality of your communication has to go up in order to maintain profitability as the marginal rate will always move towards break even. So a small change in marginal response rates means that a whole bunch of mail becomes uneconomic, meaning that the volume of direct mail will have to reduce. At the moment it’s still increasing as the only way to increase profitability but that doesn’t mean that it’s going to continue like this forever.

We don’t know when it’s going to happen, but I believe it will be sometime in next 10 years. So we have a problem coming and I want to be on top of it beforehand. So now we’re investigating new media, we don’t have to but i’d like to be thinking about it now to get a strategic solution in place before it’s needed.

We’re focusing on learning how to integrate voice with new media. Our new kit allows us to work with sms email and web alongside voice, so we can position ourselves as an integrated contact centre. We don’t quite understand how to do it best yet, but we could get started right now.

The problems that charities face are: How to migrate from ‘here’ to ‘there’. How to restructure organisationally. How to monetise new media and how to grow expertise.

We are developing expertise so we can sell more voice fundraising, involving TPR directly with clients’ strategic planning. Historically, we haven’t been part of that planning, but we’d like to be in future.

An example of the experiments we’re doing is Donor Connect - it’s affiliate marketing - an awful lot of people want to give but don’t know who they want to give money to. Increasingly people go looking for ideas on the internet. In the commercial world for any search on a generic term you’ll see a mix of direct producers and affiliates who guide searchers towards the producers, with the affiliates getting a small cut.

If you were to type in ‘help darfur’ you’d get such a mix. Opinions vary on it - some people think that they are squatting and stealing traffic - others think its good because they are doing the suppliers job for them without getting paid until they get a result.

So we’re working with a network of affiliates - 1-2,000 from Affiliate Future - they do the dissemination for us. It captures people with a general interest - so if they know they want to help the people of darfur, they will get a way of finding it. and then we will get the calls.

We’re piloting it at the moment - pay per registration with a 10-day cooling off period - basic identity data - one phone number. We want to see if and how the model works so everything is being tested. In any sample we find a number of non-contacts, qualified prospects and sometimes single gifts with qualification information, but the main aim is new monthly donors which is what the charities pay for. Charities love this - they get to only pay for the people who actually pay them.

The thing that isn’t happening is the call back - assumption that people who’ve registered online will only respond to e-mail. So there’s a great opportunity - because voice is still the best way to talk to people.

So far we’re not getting huge numbers - given how much we’ve spent, we’re still pleased, but of itself it’s not great. We feel we’ve proved the basic concept but we want to show that we can do volume.

The ROI was 1.06:1 with a highest donation of a £100 Paperless Direct Debit. TPR income per contact was over 60% more than usual.

So good for us and good for the charity. The average donation levels are higher by web than we get by mail or face to face on the street. We think that attrition will be low as we’re creating a relationship. If we can prove it works we’ll do more - and go to all our clients and say give us your data and we’ll do the rest of the work.

Daryl Upsall - Integrating fundraising & communication- how to stand out

Daryl explained how there is so much going on as the web grows up and content (pictures, stories, videos) is going to be generated much more by individuals rather than charities. Here are the examples Daryl used.

Big shift from billboards to online. Google sells more advertising in the UK than Channel 4 in 2006

In UK 10% of young people get news from internet - even Murdoch is in on the act buying myspace - he knows that the traditional newspaper is dying. Where are the charities on myspace? In individual people’s pages. Lots of people setting up microcharities.

youtube is the perfect place to recycle content - very few charities have their own blog - does anyone do podcasting for charities? how about videoblogging?

First aid - St John’s Ambulance have put all of their courses on podcasts through iTunes.

SMS - Italians donated 18m euros in 24 hours for tsunami. but nobody’s capturing the phone number data by call back.

Vodaphone campaign in Spain - supporting various charities with shortcodes for each one. again no data capture even for feedback.

Unicef at Berlin New Years Eve party. 130,000 donated 350,000 euros
26m people sent a message for Live 8 - nobody got back to them.
e-mail campaigns work less but still effective getting 150,000 people to sign a petition - 95,000 new names - 225kUSD

Amnesty has probably the biggest database of e-mail addresses - amina libre - stoning women campaign 140 e-mails –> 9m people who can now be telephoned.

Keep your eyes open for anyone who’s doing something snowballing.

Amnesty’s base is getting older too. so they’re saying let’s build some lists of younger people - pencil in envelope not working. downloading music (john lennon)

Ticketing - fastest growing area is sms - latest is sending barcodes. How do you ticket your charity events - and what’s happening to the phone numbers generated…?

The mobile phone newsletter - via qr-code in Japan - building response mechanisms into advertising.

El Pais - unique numbers on paper is an entry to daily lottery - with immediate textback collecting permissions.

Online auctions - ebay for charity - you can sell anything and again generating leads.

Everyclick - every time you use the search engine, charities make money - some corporates force their people to use it.

Integrating f2f & mobile - Greenpeace India - bought a whole bunch of numbers in Bangalore - sent them a message (some would say spammed them) and if they replied positively they said “we’ll bring you a tree to plant in your garden”. They bought 39,000 numbers and got 2.3% conversion - the person bringing the tree was a fundraiser ready to sign them up to donate. Lead to supporter conversion 16% planning now to recruit 22k new supporters this way.

It’s about developing relationships - John Aspinall Foundation - get info via shortcodes about animals with click through to sponsor immediately. totallywild.net including ringtones of their sound or a related music download.

Do you know any PR people who know that social media is important and want to get up to speed, but don’t quite know where to start?

I went to the last Chinwag Live called PR Unspun (podcast here) and could see an opportunity for talking in more detail to PR folk about how to move from relating well to the press or the public to relating well to people like me (and you probably), bloggers. Now I won’t suggest we call it BR, as that brings to mind curled sandwiches, cold damp carriages smelling of something awful and “We’re getting there” (oh no you’re not!) but Better Blogger Relations seems to work with people, so I designed a half-day workshop.

I shall introduce people to the basics and then cover:

• Finding people who are talking about your clients.
• Monitoring online conversations methodically.
• Engaging with an online community.
• How to be interesting to bloggers.

I’m just setting up the first one on Friday week (25th May). As I’ve got it down to a choice of two venues and am just clearing up the details, I thought I’d put tickets on sale through eventbrite anyway - it’s £95+VAT and limited to 12 places. Please do point your favourite, but as yet clue-deprived PR people to the booking page or buy a ticket yourself.

UPDATE: Venue confirmed, it’s: CCT Venues Barbican, Aldersgate House, 135-137 Aldersgate St, London EC1A 4JA

Now with extra added “Yay!”

In a hurry and doing a 100 other things (which is what I said I wasn’t going to do today *at all*) but here are a sample of the new moo product to complement their lovely calling cards which everyone I meet simply drools over (I said “simply” not “literally” - ewwwww)

They are Notecards - 100mm x 100mm square with a 42mm flap on the side to enable them to stand up. Of course I should have photographed them standing up. (Well I did, but I mean I should have made them stand up, not me - can you tell I’m writing this far too quickly?) On the back you get to print your contact details, but there’s a big space for you to write or stick labels on. They also come with their own envelopes so you can put them in the post or leave them on the mantelpiece for when the intended recipient gets home or something.

I already gave my first one away to Suw for her birthday on Sunday - she got a pile of fruit from Berwick Street Market on hers. This of course was before the romper-suit stuff came up and she started feeling uneasy.

You can now order them from the moo meisters perfect for totally personalised “I’m sorry I completely screwed up omgwtfbbq” or “I love you, you’re my best friend” or “Stop lying there so ill, get up and dance around” or even “You’re mad and I’m mad. Let’s do something completely insane together” cards.